(Working blog moms) The Four Point Consumer Connection in Ecommerce

August 25th, 2008 admin Posted in internet |

By Scott Lindsay

Ecommerce is essentially the art of meaningful connection. When online businesses perceive their role as merely seller they are liable to find themselves in a ‘disconnect’ with their customers.

Connection # 1 - Know Your Customer

The best step in connecting with your prospects is to learn what they want. This generally involves research and being willing to ask questions. There will be those that are captured by an idea and launch it without gaining an understanding as to the marketability of the product. This first point of connection is essentially the first building block needed for ultimate client connection.

Connection # 2 - Content is King

Once you establish a product or service that is in concert with the expectations of the consumer, you need to establish a trustworthy website that provides information that allows the dots to connect for your visitor. Far too often websites simply provide a photo of the product and a brief description in the ’store’ section of the site.

In brick and mortar stores consumers are able to visit with a store clerk to determine the value of a product. With a website, you must find ways to answer their questions. Often this function is of greater importance than a simple FAQ section.

Connection # 3 - Provide Firsthand Knowledge

If your customers have questions not addressed in your information-based website you should provide reasonable access to you for further clarification. Your availability may be the most potent form of connection.

Connection # 4 - Don’t Sever Connections at the Point of Sale

Once a transaction has been made you should provide a means of connecting with your customer to let them know you appreciate their business. This is often accomplished through the use of autoresponders, but may be enhanced with a series of available informational articles specifically designed for those who actually make a purchase. You may also have an ecourse that you can make available. Some online businesses make evaluation forms available on their site. Customers are then invited back to the site to provide feedback. Discounts on new purchases are often a gift that can be given for taking the time to fill in a questionnaire.

Even in cyberspace your customers want a connection, but the connection seems to be increasingly dictated by the consumer. Online business is responding by making their customer connections worthwhile and knowledge-based. Those who do not provide this type of connection are often finding a downturn in new customer sales as well as a lack of enthusiasm from existing customers.

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Who Will Eventually Win The War Firefox or IE?
By Musa Aykac

There has been so much speculation and controversy surrounding both of the browsers, that it is quite hard to tell which one will actually end up winning the war, both have there benefits and both have there target markets. But lets just take a closer look.

If I went up to say my sister or my aunty and asked them do you what Firefox is? I would probably get a reply of something like is it a firework. If I then asked the same question and said do you know what internet explorer is I would get a reply of, yes its a browser on which you use to surf the internet. Maybe even if they didn’t know they would probably be able to guess by the actual name of the browser. There are two aspects that have made internet explorer the leader in the market. Firstly is the name as mentioned earlier, everyone knows what internet explorer is for and what it is meant to do. Secondly is the fact that most household personal computers come installed with Microsoft windows, which automatically has internet explorer preloaded.

Now lets take a look at Mozilla Firefox, this browser has been growing tremendously, especially with webmasters of all natures. The reason for its unprecedented growth I believe is due to its fast loading times and the option to add a variety of different plug-ins. We all know that the user generated niche is at an all time high, just look at sites such as Digg, Reddit and Myspace they are all global successes and that is exactly what Firefox does. Just look at the growth of face book the reason they have grown so much is simple, they allow users to have total control over every aspect, they can choose who views there profiles who there friends are and most importantly it gives developers the opportunity to develop unique bespoke applications.

All in all I don’t think firefox will outrun internet explorer in the near coming future, the reason for saying this is because Internet explorer is still a major brand application and normal users, by that I mean non technical users will not just go and download firefox because they are happy with IE. It gives them exactly what they want the ability to surf and view sites. Until firefox targets the non technical users I believe they will be struggling behind Microsoft for along time.

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